Care2Prevent
by University of Chicago
Tools Used: Figma, Maze, Invision, Photoshop, Illustrator, and Adobe Color.
My Role: Research, strategy, and site redesign after initial design phase.
About Care2Prevent
Care2Prevent is a pediatric and adolescent HIV program in South Side Chicago. They fill a critical need in HIV prevention and care. Wrap-around services, outreach, prevention education, and testing are free of charge. Those who test positive are brought in for clinical care, case management, and behavioral help.
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The Problem (client perspective)
“The main challenge during COVID is reaching people. Our population is notoriously hard to engage with, and the pandemic has made it even harder. We’ve run a few ad campaigns on hookup sites – the results have been disappointing. It's also hard to follow up on people who have clicked through our website. How can we more effectively engage with our target population to get them the help they need?”
Research: Interviews
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Staff
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Multidisciplinary: wrap-around service: ambulatory, behavioral health outreach, prevention, and case management.
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Technology: is always an issue. Phones are on and off.
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Rapid intervention: service model: immediate needs 1st.
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Advocate: Would like to make someone who is doing exceptionally well in the program an advocate.
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Trauma: Demographic has had a lot of trauma and doesn't trust easily. They notice or are told that they aren't like the others.
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Support Groups: The Rose Petals support group is doing well, and they would like to add two others: one for caregivers and the other for youth living with HIV.
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Clients
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Demographic: 20-31 years old, African American, Chicago residents. Two are parents.
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Trust: Trusting relationships with staff, mentors, and peers have been built over time – it didn't happen right away.
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Gratitude: They are grateful to Care2Prevent staff for personalized care and for really listening to them.
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Immediate Needs: Housing is a big issue for many. Help with applications, letter writing, etc. is always mentioned.
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Inclusion: They feel isolated. Being in groups makes them feel included while teaching them new things.
what client want is Privacy
Privacy played a big role in our design.
Having to think about all of the aspects of the website and how an individual would approach the website knowing their Identity is safe was very important.
Anonymous
text
The website already had an amazing messaging system. Yet it could be better.
based on the data we found. clients wanted to ask questions they had without worrying about their identities
With an easy fix and a lot of research and useability testing. We were able to eliminate the client's fire of reaching out.